GlamSquad has hired a new Chief Executive Officer, Amy Shecter. GlamSquad is a leading mobile-beauty provider that offers beauty services, and the company says it tripled its revenue last year.

Shecter will lead GlamSquad’s next phase of hyper-growth, including enhanced branding strategies, market expansions and entry into e-commerce and consumer products. She will also expand into new markets and new lines of business.

Prior, Shecter was CEO of CorePower Yoga, a fast-growing chain of boutique yoga studios. She also has deep experience building brands and working in a startup environment, holding . leadership roles at Elie Tahari, C. Wonder, Cole Haan and DKNY.

Shecter commented, “GlamSquad’s elite network of independent beauty professionals is an indispensable resource to our clients, delivering high-quality beauty services and empowering women to be their best selves. I am thrilled to join GlamSquad to accelerate its growth into new markets and bring this amazing experience to more women.”

Alexandra Wilkis Wilson, GlamSquad’s co-founder and strategic advisor, added, “Amy brings tremendous depth of expertise and an outstanding track record in building top brands and driving growth across verticals. She is ideally suited to lead GlamSquad as the business enters its next phase of growth, while I will continue to focus on the aspects of the business that ignited my passion in the early days. I’m very excited to continue building on the Company’s significant momentum in this new role.”

Photo: Amy Shecter (L); Alexandra Wilkis Wilson (R)